The boulevard is located in the very heart of the city, positioned between two major urban landmarks – the central market and the main square. This unique context naturally inspires its transformation into a vibrant cultural space.

The reconstruction embraces the market square with its sculpture composition as well as part of the existing cinema building, introducing a multi-level functional system:

  • The upper level is dedicated to leisure, walking, and informal gathering.
  • The middle level supports transit flows.
  • The lower level accommodates business and cultural functions.

All areas fluidly connect with one another both visually and functionally, forming an accessible, layered, and contemporary urban environment.

The project incorporates a park, cinema/theater, sculpture exhibition areas, a shopping center, and office spaces.
The project has been partially implemented.