Our architectural proposal is inspired by the festival of Las Fallasl. The project is conceived as a continuous spatial journey, allowing visitors to experience the festival from its beginning to its symbolic conclusion.
The master plan is organized into three interconnected zones. The first zone, Spark, is the most active and vibrant part of the site, where everyday life transforms into celebration. It includes a market square, skate park, and a large public plaza in front of the building, encouraging movement, events, and social interaction. This zone reflects La Plantà, when the festival installations appear, and naturally guides visitors toward the center of the site.
The central zone, Flame, represents the climax of the festival, inspired by Nit del Foc. Fire is expressed through form, color, and lighting. The main pedestrian path loops through the building, blurring the boundary between interior and exterior spaces. A central stage with amphitheater seating becomes the focal point, while a green-roofed parking area integrates into the landscape and acts as a buffer from the road.
The final zone, Ash, is a calm and reflective space inspired by La Cremà. Materials and textures referencing ash and charcoal create a quiet atmosphere for rest and contemplation. This area transitions into an orange tree garden, symbolizing renewal and new life. Traces of the site’s former wine barrels are preserved and reinterpreted as interactive sculptural elements.
The existing Vinival factory is transformed into a cultural and educational center. The original structure is preserved, while new volumes are inserted inside, creating flexible exhibition, workshop, and learning spaces. This “building within a building” approach supports natural ventilation and climate control.
Overall, the project merges festival narrative, landscape, and industrial heritage into a unified architectural experience of celebration, reflection, and renewal.
